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ESSENTIALS OF INTELLECTUAL PROPERTYFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property."Alexander Poltorak and Paul Lerner have written the definitive primer on intellectual property for business professionals. Thorough in its coverage and understandable in its delivery, Essentials of Intellectual Property provides not only an outstanding summary of intellectual property basics, but a useful and sensible strategy for using intellectual property to the best needs of a business. Poltorak and Lerner have combined their in-depth knowledge of patent law with their savvy business skills to yield an indispensable reference for the business professional."—Jeffrey L. Brandt, Patent Attorney, Former Senior Vice President and Intellectual Property & Licensing Counsel, priceline.com"Alex Poltorak and Paul Lerner have pulled off a mighty feat with Essentials of Intellectual Property. They have crafted a work that is clear for the beginning practitioner while nuanced and sophisticated for the savvy tech transfer and IP management veteran. Lively and often witty writing is a treat not often found in tomes on what can be a dry subject. With Essentials of Intellectual Property, the practitioner has a new literary tool for tying IP strategy to the business reality of tomorrow."—Edward Kahn, Founder and President, EKMS, Inc., Cambridge, MA"This critically important new volume of work not only provides the professional with a greater knowledge of this vast subject, but also the novice with a better understanding and appreciation for the results of their creative abilities."—Lawrence J. Udell, Executive Director, California Invention Center, Professor of New Ventures and EntrepreneurshipThe Wiley Essentials Series—because the business world is always changing...and so should you.
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SKU: 0471209422

$163.00 USD
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The Law of Intellectual Property, Second Edition, presents core concepts through cutting-edge applications, engaging problems, and dynamic perspectives. Cutting-edge, high-interest issues — such as the development of human genomics, copyright questions raised by digital music, and the applicability of trademark law to domain names — enliven class discussion and connect students in a meaningful way to a rich selection of case law, theory, and statutes. The Law of Intellectual Property, Second Edition, features: distinguished authorship by three luminaries in Intellectual Property comprehensive and current coverage cutting-edge cases and statutory materials chosen for currency, interest, and the clarity with which they illustrate the principles under discussion straightforward Notes that highlight salient themes, provide context, make connections between and among related case decisions and statutes pedagogical innovations, such as Comparative Perspectives and Policy Perspectives, which introduce special rules relating to technology, offer comparative analysis, and discuss viewpoints on topics and issues scenario problems in each chapter, drawn from actual cases, test students’ general comprehension of principles and statutory materials — these highly engaging cases introduce products, expressions, and inventions that will intrigue and motivate students comprehensive Teacher’s Manual with sample syllabi, teaching notes, discussion pointers, additional problems, lists of supplemental materials, and suggestions for exams and assignments Updated throughout, the Second Edition includes: new cases such as Dastar Corp., Nash, Funky Films, and Perfect 10, Inc. v. Amazon.Com, Inc. Written Description and Definiteness, and a section on Statutory Subject Matter discussion of the eBay copyright cases a new section on Reasonable Steps to Preserve Secrecy in the Trade Secret chapter The Law of Intellectual Property, Second Edition, puts current and engaging cases and materials into an accessible framework to support teaching, enliven discussion, and motivate students.
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SKU: 0471209422

$41.25 USD
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This book is really practical guide to protecting IP in china. It manages to provide a wealth of useful information presented in an interesting and user-friendly way. Whatever the extent of your experience in China, I'll bet you'll still learn something new, as I did! the checkpoints at the end of each chapter are particularly useful. - Rhonda SteeleIPR protection in China is as challenging as it is confusing. Much of the debate is misdirected at whether there actually is protection, But the question to be asked should be one of "how" not "whether". Businesses have been longing for a practical guide that will enable them to navigate through the complex, dynamic and usually blurred field of IPR protection in this fast developing economy. this long-felt need is now fulfilled by Alan Adcock and Rebecca Or dish in this accomplished book. - S. Sam LiThe sudden and rapid growth of china as an economic super-power has made it a magnet to foreign businesses. At the same time, it has impalement a wide-ranging and complex system of intellectual property laws and structures. Guidance on what the laws are and on the various routes by which they can be implemented is therefore essential. This book meets that need. It is comprehensive, clear and most of all, it is thoroughly pract5ical. it contains numerous references to real examples of problems as well as advice on successes and failures by those trading in this market. It should be read by all who want to trade in China while avoiding the pitfalls. - Professor Sir Hugh LaddieCompanies entering the Chinese market have many things to do working in an unfamiliar environment with different laws and regulations. It is all to easy to forget to protect your intellectual property rights and even easier to think you can do this later when you are first exploring the China market. Written in an easy, readable style, this book contains invaluable advice from the authors who have long experience of operating in the world's most dynamic market. I recommend that you read this book before your first trip to China and don't forget the lessons provided in the book as you enter the market. - Ian Crawford"The Life and Death of IP in China" could be another name for this book but that would be a disservice. The book covers everything from when IP is a glint in the eye of its creators (R&D or brand creation) to how to avoid the loss of IP rights. Rebecca and Alan have brought their wealth of experience from the day-to-day handling of IP matters in China including case studies and practical tips which I wholeheartedly commend to readers. - Douglas Clark
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SKU: 0471209422